Driving visitors to the website is one of the most challenging jobs for you as an SEO professional. So it’s time to push your efforts in smart ways by using some awesome tools that definitely enhance your SEO performance and quality.
After long research during my digital marketing career, I have used many free and paid SEO tools that help me a lot to achieve my goal in various ways.
All the tools are working great in 2020.
Let’s get started:
1. Google Search Console: Google itself offering this tool for free of cost to monitor and optimize your website and keywords performance in Google SERP.
You just need a Google account to use this tool, after sign in, Google asks for your web URL and generates some code, you have to add that code to the website to verify it with Google Search Console. You can do this process through Google Analytics too.
2. Ubersuggest: I use this amazing tool for keyword suggestions and check competition data on monthly basis.
Uber Suggest is one of the favorite SEO tools, developed by Neil Patel. It is 100% free and for using more features you may go for the premium version.
If you type a keyword on the given search bar, it will show you complete data related to that keyword like monthly search volume, additional keyword suggests, SEO difficulty, keyword CPC and many more.
3. SEMRush: You can use this tool not only for your website analysis but for your competitor’s website at the same time.
SEMrush offers organic keyword research, helps in keyword strategy for the competition, and shows backlink opportunities.
4. KeywordTool: This SEO tool is easy to use and helps to find out long-tail keywords that have low competition in high search volume.
Most of the time, the SEO experts use KeywordTool as an alternative to “Google Keyword Planner”.
In the free plan, it allows three keywords and SERP lookups per day with 750+ related keyword suggestions in every search.
5. Answer The Public: I use this tool when my clients ask me for some new blog/article ideas to improve their SEO ranking on search engines. You will be amazed to use this SEO tool that finds a set of questions from forums and social media.
You can apply those questions to your website content or article as a keyword/title for getting more engagement to the website.
6. MozBar: This is a free but most useful SEO tool to know about spam score, DA (domain authority), and PA (page authority) of any website.
You should add MozBar extension in Google Chrome or Mozilla Firefox that provides vital on-page information of web-page or domains.
7. ScreamingFrog: It is the best tool for finding technical SEO problems. In the free version, the crawling range is 0 – 500 URLs with some limited features. But still, it will be really helpful to find out the most important SEO bugs in your website in few seconds.
The smart crawler of screaming frog also detects your duplicate content, so you can escape from spam or copy content issues in the future.
8. Google Analytics: It is the most popular tool for in-depth analysis of your website that you can plan a successful strategy for the business.
You are able to track your web traffic report very easily with the help of Google Analytics.
It allows finding which pages of the website clicked the most by visitors on a daily, weekly, or monthly basis.
9 Siteliner: It provides a complete SEO report for free of cost.
When you enter your website URL into the search bar, you get a piece of detailed information like duplicate content.
The best features are site comparison (page load time, page size, word count per page, test to HTML ratio, internal, external & inbound links info).
10 KWFinder: This the smart keyword research tool in today’s era.
This tool could be very useful when you are looking for such local keywords. You find exact data while using KWFinder which will be easy to rank within completion.
The LPS (Link Profile Strength) is one of the best features inside it where you know how many links you need to rank that particular keyword.
11. Woorank: It will show you a detailed SEO checklist, if you fix all these issues, definitely your website can rock on SERPs.
Woorank’s awesome feature the marketing checklist that likes the most about it where you found solutions to sites problems.
12. SERPstat: This is an all-in-one SEO tool for optimizing the website. It offers website analysis, site audit, keyword research, backlink analysis, and rank tracker services.
For getting the best keywords research and know about the performance of your current keywords, SERPstat helps you a lot.
13. Similarweb: Provides complete web analytics for your business. You get your competitor’s data (web traffic volume and keyword analysis) with just one click within a minute.
Take a look at the above picture, how data will be shown in front of you when using similarweb.
14. Seobility: Get the deep site analysis for SEO audit after crawling the whole website. It will show common issues like:
- Website Loading Time
- Domain Blacklist Status
- www redirection
- Links on website
- Find Duplicate Content
- Technical SEO Report
- Sitemap Issue
When adding a project after signing up for free as you can see above screenshot, you get the best suggestion for SEO perspective points. It saves your time and improves your SEO strength as well.
15. Yoast SEO Plugin: With more than 5+ million active installations, Yoast SEO has set the great benchmark in the digital marketing era which is 100% free.
The best thing about this tool is created and updates your sitemap automatically without having any technical skills. So no need to worry about sitemaps with this cool feature.
Any Other Suggestions for me?
So I shared my favorite free SEO tools.
If you have any queries related to this blog, feel free to comment here right now.
I love to see your reactions.
