Today, the SEO (search engine optimization) almost revolves around Google. In earlier 1997, ranking high on a search engine was a very new concept, people were thinking to reach the top on search engines like Google and Yahoo, and today, everybody wants the best position in the SERPs.
SEO helps to optimize a website for a higher-ranking position in search engines. It has been a vital investment for any business to target your genuine audience and more quality traffic through organic search engine results.
As we all know India is the biggest marketplace for providing IT services in the world. The IT industry is the key factor in India’s economy and GDP. The young people are continuing to lead IT service marketing on their responsible shoulders. If I’ll talk about SEO and digital marketing, India is only one country where you can get the best SEO services at a very reasonable price. Under the Digital India mission, Indian youth are set the number of the milestone in the digital marketing revolution.
Now SEO has become a recognized career worldwide. Just because of huge market demand and good prospective future careers in SEO, I have seen many professionals who are getting rid of their current job to switch their careers in SEO.
What is SEO (Search Engine Optimization)?
SEO is the process of increasing the quality and quantity of traffic to a particular website through organic searches. Since search engines like Google, Yahoo or Bing want to provide the best results to the users on any particular keyword. In this process, search engines crawl different-different websites and deliver more relevant results for a certain keyword. Search engines always love quality content and user-friendly sites rank them a higher position in SERPs. SEO helps to get a high ranking position in the search engines for a relevant query.
There are so many benefits of SEO for business. If you succeed to improve your SEO, you can increase your visibility on the search engines where billions of people searching in a day and reach more potential customers with a certain search phrase.
Career Path for SEO Professionals in India:
In an initial level of SEO, there are so many struggles when you enter an SEO field. You just need to keep focus, hard work, and patience in your SEO work. The first six months are suffering time and very crucial because you are hired by a company with a very poor salary in India. I also notice that nobody wants to share their knowledge or secrets with you. Only your mistakes and researches make you perfect in search engine optimization.
In my personal experience in Search Engine Optimization, once you understand this game of SEO with changes in the search engine algorithm, boost your career graph.
SEO professionals always associated with whole market analytical skills in digital marketing. So they have a better understanding of the client’s business and their demand. Here I’m sharing 5 common reasons to choose SEO as a career:
- Great Market Demand: Reports say the demand for SEO professionals has been increased by around 33 % from the last 5 years. In this digital world, Every business has already shifted online that create more opportunity in SEO. So a career in this field is becoming more popular if you noticed popular job portals. I am also getting an average of 7 to 10 mail every week regarding SEO jobs.
- Handsome Salary Package: If you have great experience and smart analytical skills you can get a much higher salary package than a web developer or web designer. Many SEO experts are taking 30+ lacs/annum that sounds good as an SEO professional. But to reach this position you need to learn every day and build yourself a more deserving candidate.
- Outsourcing Resource: Apart from a job opportunity, you can start your freelancing work at home or you may start your business by delivering SEO services to your client. Some of the friends established their SEO agency after doing their fixed-job. Lots of SEO works are available on the freelancing site; you can check there and take these kinds of alternative opportunities. SEO freelancers getting offers up to $50 to $80 per hour.
- Provide SEO Training: Today, digital marketing is trending among young students who are looking for proper SEO training. You can offer them online or offline training; even many people are spending a high amount of money on their digital marketing courses. Some training institutes in Delhi, Mumbai, Chandigarh, Pune, and Bangalore are charging up to 2 Lakh rs for complete digital marketing courses. So they also need a professional trainer to deliver excellence and advance training in digital marketing. You can work as a full-time trainer in any training institute or start your training center. Lots of people also providing online SEO training on their YouTube channel and becoming very popular with generating an amazing source of income.
- Freedom in Work: If you are honest, hardworking, and fully dedicated to your work, you can be your own boss after gaining a good experience (2 to 5 years) in SEO. Remember, you see there are very tough competitions in SEO so it’s very important to analyze work-skills before starting an SEO agency.
Conclusion
If you love to face challenges in your career or looking for a stable career with an amazing source of income then you may consider your career in Search Engine Optimization. Lots of opportunities are still waiting for skilled and experienced people in the SEO and digital marketing field. Good luck with your prospective future.
